Just when you thought artists stopped making social commentary, The Herd are back with a stomping new album An Elefant ever Forgets. It follows on from their groundbreaking self-titled debut in 2001 that featured the Triple J anthem ‘Scallops’.
This killer second album from the Elefant Traks collective delivers an excitingly diverse wag of inspired Hip Hop,breaks and beats. Rallying on the knife-edge of current world politics, An Elefant Never Forgets tramples raucously from biting political commentary and community-sparked optimism to beautifully colloquial tales of the city. This album furthers their genre-destroying incursion into hiphop,breaks and beats territories,producing a collection of 16 scorching new songs.
An Elefant Never Forgets is musically diverse, bursting with intelligent rhyming, innovative electronic production, and colourful instrumentation. The Herd maintain their strong sense of community and humanitarian awareness, mixing it up with a committed social conscience. They have engrossed audiences with a reputation for energetic live shows.
The Herd features NSW MC Battle Champ Ozi Batla and Urthboy (Culture Of Kings Vol.2).They ’ve made appearances at festivals like Vibes on a Summer ’s Day, and support slots alongside Squarepusher, Anticon, Blackalicious, Spearhead , Herbert, Mad Professor and Supernatural. More important are the headline shows and tours across Sydney, Melbourne, Adelaide and numerous regional areas.
The Herd is the urgent voice of question in politics where many others are remaining silent. One of the independent Australian albums of 2003.