Elefant Traks members gather round the ashes of the dead zombies in the Central Coast to work on a huge collaborative album. 18 tracks of witty hip hop, cinematic beats and drumnbass resulted – with a concept that captured imaginations. The artists involved all took on symbols, to reject the egotistical emphasis on individual artists.
Conceived at a 5 week group getaway on the NSW north coast, This album captures the essence of the Aussie summer, while also reflecting the deeper thoughts and concerns of Herd members at the time.
One particular single taken from the album was the Traksewt, Ozi Batla and Toe-fu collab ‘Scallops’ which unexpectedly received massive Triple J coverage, despite being over 5 minutes long. The success of this single spurred the first of many tours, playing to healthy numbers in Sydney, and a dogfight everywhere else. The hard yards spent touring initially would come to serve The Herd well, as later albums would see tremendous gigs around Australia with ever-larger followings – even in Melbourne.